Using Email Swipes – can it work?

I got back to emailing daily recently and began by conducting some tests to see how well vendor provided email swipes would work with my list.

Over the easter, there were two product launches that I decided to put some more effort to. And tried two different approaches. Products I promoted were Arbitrage Underdog and Instant Funnel Machine.

I won’t go into much detail now about the products themselves, you can check them from the links above.

Provided emails were used as written and advised

Anyway, both of them provided emails swipes that one can use for launch promotion.

Arbitrage Underdog had three emails.

While Instant Funnel Machine had seven emails together with the advised timing for sending them out over the launch period.

One was to be sent prior the launch, then one on day one, two on the second day and three on the final day.

For Arbitrage Underdog I made a simple squeeze page which lead to a mini autoresponder series with the provided emails. Instant Funnel Machine I promoted to my existing list.

I bought a 300 click package from a Solo Ad vendor in Udimi. I have used this seller before so I knew what kind of opt-in rate I could expect from her.

Results surprised me

The actual opt-in rate was over 50% which is something I have never seen before in my squeeze pages. This made me excited about the prospect of this test’s performance.

To keep things really simple, after signing up visitors were redirected to the sales page of Arbitrage Underdog.

But. Not. A. Single. Sale.

I could understand this if the offer was really bad. But the offer seemed to do really well otherwise. Arbitrage Underdog was still earlier this week in the WarriorPlus leaderboard. Even after several weeks and dozen or so new launches.

They have had a conversion rate of almost 10% and have sold over 2000 copies of the software. With 50% of the buyers also going for the first upsell.

Everyone who gave their email was shown the sales page. And they also received first email message directly and then two additional ones after 24 hours each.

Open and click through rates for the emails in the table below.

email swipe open rates

There might be multitude of reasons

Of course, there might be several completely valid reasons for my lack of results here.

Most likely ones being only using one traffic source and sending only 300 clicks. Not a really a statistically significant amount.

But the major learning point that I take from this test is that it is not a good idea to use email swipes word for word during the launch period.

Especially when there are potentially dozens of other marketers who are sending the same or similar emails to their lists at the same time.

The test was not a complete failure though. I did gain 150+ subscribers to my list.

If you want to check the squeeze page I used, please see the screenshot below.

email swipe squeeze page

For reference, until this test, my best performing squeeze page with the same kind of traffic has been this:

squeeze page example

This page has had a sign-up rate of some 21% and conversion rate to sales of 4%.

Sending the swipes to existing list

The other test I did was by scheduling a set of emails from vendors swipes to be sent to my existing list. I did not send any broadcasts during this period.

There were emails provided for days. One day prior to launch and three days after. The plan was to send one email on two first days of the sequence, two on the second and three on the third day.

Open rates for these emails varied from 4% to roughly 10%. And 10% has pretty much been the norm for my emails in recent past. Statistics for individual messages can be seen from the table below.

email swipe results

For clarity I have normalized figures for per hundred subscribers. In the end the hole sequence delivered over 7 clicks per hundred subscribers.

Still no sales

But sadly, as was the case with Arbitrage Underdog, not a single sale. And conversion rate for this promotion has been 9% and they have done over 250 sales after the launch.

From the results of this test, I draw the same conclusion as from the first one. That it is hard to make someone else’s emails work on your own list.

That being said, there might be other reasons as well, like list not made up from buyers and so on.

Or it might be that statistically my list was just too small. And if it was larger, numbers would swing towards the average and the sales would come.

Also, the point I made above about promoting during a launch period when everyone and their dog is promoting at the same time might not be such a good idea. Heavily dependent on the product though, I think.

Could I do better?

After writing all of the above I began thinking that, could I do better?

Could I write a better series of emails for example for Arbitrage Underdog and actually make the sales?

If you would like to read about that kind of a test, please let me know in the comments about that as well. Also, what would be your conclusions based on the results?

Build a Blog in a Day Review – From the ground up blogging course

build a blog in a dayI was kindly provided review access to a new blogging course called Build a Blog in a Day. The Access included also all upgrades to the course. So this time I am able to provide a lot more through review. And not concentrate just on the front end offer which has been the case so far.

What is it about?

Build A Blog in a Day is a video course on how to create a blog. While front end offer concentrates more on the mechanical side of how to create a blog. And the upgrades expand the contents to a quite comprehensive blogging course.

Main sales argument found from the sales page is:

“Discover A Simple Copy & Paste System That Helps Complete Beginners To Build A Highly Professional Blog In Just 24 hrs
“… Without Any Prior Skills or Knowledge” ”.

I’ll return to that in the conclusion of the review to see how well I think that that claim is justified.

What is included?

Course contents are for the most part videos. But there are some modules which include portions of text and / or images as well.

Front end offer, Build a Blog in a Day, includes five modules. These modules have a total of 11 videos and a running time of 82 minutes and change.

The first upgrade shows how you can include shopping possibilities in your blog. It is delivered in 4 modules, a total of nine videos and with a total length of 78 minutes.

The second upgrade is a hosting package. Hosting is a resale of a service provided by a separate hosting provider. Hosting includes automatic and manual backups and 40Gb of storage space. As well as email mailboxes and so on.

Third and final upgrade, Real Blogging Academy, is the actual meat of this whole package. 12 modules and 81 videos with a total running time of almost eight hours. Modules in the course are as follows:

  • Intro
  • Module 1: Prepare for Success – Self Awareness
  • Module 2: Building Your Blog
  • Module 3: Creating Amazing Content
  • Module 4: Make Use of Photos, Videos & Graphics
  • Module 5: Generate Traffic
  • Module 6: Social Media Marketing
  • Module 7: Search Engine Optimization (SEO)
  • Module 8: E-Mail Marketing
  • Module 9: Building Your Audience
  • Module 10: Monetize Your Blog
  • Module 11: Your Blogging Business
  • Module 12: The Blogger Lifestyle

Who it is for?

People who have most to gain from this course are Beginner-level to moderately experienced. Or people who have been thinking about starting a blog, meaning that they have no blogging experience at all.

For the whole of the course, the material is provided in an easy to follow manner which builds on the prior modules. This makes it accessible to complete beginners.

Real Blogging Academy-upgrade is a comprehensive package. So I think even those who have been running a blog for a while can learn new things from it. Or at least refresh already known concepts.

How much does it cost?

  • Build a Blog in a Day
    • 9.90$
  • Sell Your Products Online
    • 37$
  • Hosting
    • 9.90$ per month or 97$ per year.
  • Real Blogging Academy
    • 197$


Skill level (5/5)

Suitable for complete beginners.

Actionable (4/5)

There is nothing preventing you from getting started right away. And no extra tools other than hosting are needed. And even the hosting you can include in the package as an upgrade

Slight minus for not actively encouraging accountability. The new blog won’t happen if you don’t stick to it over a longer period of time. This kind of a course should in my opinion really try to hold the student accountable for her progress.

Presentation (3/5)

I think some of the videos could have used a slightly tighter scripting or some more editing. But other than that videos are of okay quality. No major problems with audio quality.

Most of the videos have only a white background and it is burning through a little bit to other colors. But this doesn’t really detract from the contents.

Both presenters have a slight accent but I didn’t have any problems in understanding any of the contents.

Value for Money (3.5/5)

The problem with this kind of a course is that basically all of the information is out there if you just search for it. But it is in bits and pieces all around. So the question is, what is the price tag you put on your time?

How much more content you could write in the time it would take to search for all of the information included in the course?

Build a Blog in a Day review – Final thoughts

I have recently gone through the main parts of the material available in the Wealthy Affiliate (see review) course. And I can’t help but compare these two.

Wealthy Affiliate is even more expensive with a higher monthly cost. But I think they back up that price with more content and a really well-organized community.

Also, I like Wealthy Affiliates emphasis on content creation and accountability. Both of which are things I think this course could have done a little bit better job.

Now it is just a video after video. Videos do have a progression in them. But it is not as clearly linked to actually building your own blog at the same time as it is with WA.

Also, I have to mention that I find it a little bit odd that they instruct to install WordPress manually. For example, Hostgator which I am using for my hosting needs offers in its control panel automatic installation script. And with this script, it is just a matter of a couple of mouse clicks and you are done with your installation process. Why would one install WordPress manually when there are so much easier methods available nowadays?

“Discover A Simple Copy & Paste System That Helps Complete Beginners To Build A Highly Professional Blog In Just 24 hrs
“… Without Any Prior Skills or Knowledge” ”

How well they backed up their sales headline? They did a good job I think. Following the steps in the basic course, you will have a blog up and running in 24 hours no problem. And will have time for good nights sleep as well.

Obviously that claim is only for the front end offer. The amount of material included in the total package takes more time to act on. But you will have a good start for your blogging career if you follow along and act based on the information provided.

*** Build a Blog in a Day is available NOW. Get it from HERE! ***



[WARNING] Rapid Passive Profits – Okay product but shady product pushing after the sale

rapid passive profits reviewThere are so many sites promoting stuff with fake scam-warning headlines that I was really struggling how to title this post. It is shame that if you google “product name + scam” you will most likely find just promotional posts. And any valid concerns get lost in the background noise.

Why I m thinking about this in this review of Rapid Passive Profits? Not so much due to the quality of the product itself, but more due to the motive behind the product. But let’s first go over the product itself.

What is included?

A collection of 14 videos called modules claiming to lead the way to rapid passive profits. Total running time of just over 70 minutes. Videos are of okay sound quality but some of them have a mild echo in them which makes some of the videos slightly annoying to listen. Videos are mainly slideshow slides as well as over the shoulder content helping to cover the subject matter in each of the modules.

What is it about?

Rapid Passive Profits is a video course which describes a method to promote affiliate products. These products can be found from Warrior+, JVZoo or other affiliate marketing sites. A key component of promotion is to collect emails at the same time. This email list can then be used for further marketing of other offers to those same people. Nothing ground shattering but the process itself is valid.

Who it is for?

I would say that course is offered to people just getting started. And I doubt that more experienced people would get much out of it.

How much does it cost?

At the time of writing this review, the price is 8.91$ and price is increasing with every sale. You do get a popup if you have the intention to close the tab that offers a discount if you sign up for an email list. With the discount, I ended up paying 3.95$ for the course.

Obviously, that is just the frontend and there is total of three upsells included.

Unfortunately, I am writing this review couple of weeks after I made the purchase. And as I didn’t purchase any of the OTOs I don’t have access to them and can’t describe what those were about.

Usually, information on one-time offers is found on the JV pages for the offer. But this time that page only includes prices of all the three offers, 17$, 27$ and 197$ per package.

There are links to OTOs in the main course page, though. But these sales pages don’t give hard info on what they are about so without buying it is not possible to accurately decipher the contents of the upgrades.

Rapid Passive Profits review – Final thoughts

As I mentioned in the beginning, I have slightly negative views about this course. The course contents itself is okay and is worth the price of admission.

But what I don’t like. And why I included the [WARNING] tag in the headline is the fact that after the sale authors started bombarding my email from multiple lists with messages about a Pyramid scheme called Aspire / Digital Altitude.

I advise everyone to steer clear from any such program. If you try to search for info about them you’ll see that most of the first page results are fake reviews.

I think this course was created with a sole intention of promoting this pyramid scheme and not for the value it itself provides.

Usually, in this space, I include a link to the product I am reviewing but I am not going to do it this time. Even though the product was okay I just don’t want to associate myself with pyramids.

How to write awesome blog opening paragraph

How-to-write-awesome-blog-opening-paragraphThe second hardest thing for me when writing any blog post after the headline is the opening paragraph. How to write it in such an away that reader will continue reading even after that. And at the same time so that it isn’t boring “In this blog post I will…” variety. Which seems to be my unconscious go-to solution.

To get some help to my problem I naturally turned to Google to see what wiser heads have written on the subject. The thing I struggled at first though was, what is the correct term for first paragraphs of a blog post? Is it introduction or opening or what. But as you see from the title of this post I felt that opening paragraph is the most descriptive in my opinion. Feel free to correct me in the comments.

I found several blog posts on the subject but to my surprise,  they were really close to each other in content. For this article, I chose to draw on articles from Problogger, Michael Pollock, CopyBlogger, and CoSchedule. I try to combine tips from all of those articles to rough categories or themes if you will.


The biggest thing in common was question-based openings. All of the sources used suggested at least one. Be it simply a Question or further defined as Multiple Choice Question, Readers Questions or just worthwhile question.

The important thing to note is that the question should be thought-provoking. You want to make your reader wonder about the answer to the question. So it is quite self-evident that questions which can be answered with a simple ‘No’ are not really good in arousing interest in the reader.


A second big group of ideas I combine under the heading ‘storytime’. The opening could be a funny, a quirky story, or even a success story. Something to make reader emotionally interested in the full article. I would also include analogies and metaphors as examples of storytelling for the purposes of a blog opening paragraph. Something to place the reader in another persons’ shoes to prime the mind for the coming article.


A quote and / or an anecdote was to found from all of the sources. To see that in action, please check Michael Pollock’s article. I think this works best if the actual quote acts as an inspiration for the article. If the quote isn’t 100% relevant (and a continuation of the headline) it might feel glued on and turn off for the reader.


You could also go with cold straight facts or statistics. Nothing much to add other than to again repeat that whatever kind of facts are presented, they should be relevant and they should be thought-provoking.


I think this ties up with the previous one. Or could be used in a hybrid form. If you want to debunk a conventional wisdom it might be best done with a statistic or a fact. Controversy could be also be built by making a bold claim which then makes the reader interested (or skeptical) to know how it is possible.

Random openings

Well not really random, but this group collects ideas that were not widely suggested in the source articles. Be it a cliffhanger beginning or description of benefits about to fall on reader upon finishing with the post.

One of the tips was to write the opening as the last thing and that is something I personally need to try. I get way too hung up on perfecting the opening paragraph before I am able to move on with the rest of the article. If the opening doesn’t come out easily I might be better off just to leave it to the end.

A Formula

Or you could use a formula. One such is provided by Marcus Sheridan in a small video segment. The video includes an example as well so it is worth of the almost four minutes it takes to view it.

Formula is as follows

Expertise + Empathy + Unbiased

Sounds like a decent framework to collect thoughts around when figuring out the optimal opener.

For this article, I did write the opening paragraph as the first thing and I haven’t touched it since. I think it goes under the storytime heading but I don’t know how well I bring up my expertise when the first thing I write about is how much I struggle with blog openings. I guess the empathy is there, though. Unbiased comes along in the second paragraph and that will have to do this time around.

What are your best openings and how do you approach writing them? Always the first thing or always the last thing to write or something in between? Let me know in the comments.

5 Questions To Michael Wilding

Michael Wilding

I am happy. This second interview in my Five Questions to X series means that I can actually call it a series!

Michael Wilding took a roundabout route to online marketing via acting, shoe design and professional betting. He is also the author of Business Ignition book and monthly report.

In your opinion, what is the most important skill to have if one starts as a blogger and / or affiliate marketer in 2017?

The most important thing is to write every single day. Blogging is all about content, that means you need to be writing a lot of content regularly. Getting into the discipline of writing every single day is very important.

What is the Next Big Thing in Online Business in 2017 and why?

I don’t think there is such a thing as the next big thing in online business. It will be what it has always been about, communication and storytelling. The most effective form of communication is still email, and will be for a while. Having an email list and newsletter is, in my opinion, the most important part of an online business.

How important to your business are non-search engine traffic sources such as Twitter or Pinterest?

Historically I haven’t used them as a primary source of traffic, however I know others who have. So for me they aren’t a huge part, but are growing with a focus on sharing content.

Is money still in the list?

Yup. And will be for a long time to come, there is no better way to get to know your audience and get them to know you.

Your biggest plunder (or blunder*) over the years?

My biggest blunder was spending a lot of time and money developing a piece of software that, while very effective, was far too complicated for most people to use. The learning curve was too extreme.

Thank you for your time! Do you have some final words to my readers?

Running an online business doesn’t have to be complicated. You need nothing except an email list and be disciplined to send emails every day. Everything else can be added in later. Keep it as simple as possible.

* I made a typo in the original questions to Zac, I wrote plunder when I actually meant blunder. In the future I let interviewees choose which version they wish to answer.

4 content marketing posts to read today

saturday link dumpIt is that time of the week where I collect interesting pieces of writing that have accumulated in my to blog about-list. This time I am going to concentrate on content marketing related articles.

Let’s start with a post that includes a good definition for content marketing.

Content Marketing is about creating compelling, contagious content and sharing it freely on social networks and blogs.

The definition is from Jeff Bullas’ article from 2012(!). It is interesting to see how especially the first and fourth point he mentions are practically de facto standards in content marketing today.

  • Idea 1: Include Images and Photos
  • Idea 2: Create a Contagious Online Video
  • Idea 3: Design a “Shareable” Video Graphic
  • Idea 4: Use the Hottest Trend in Content – Infographics!
  • Idea 5: Create a Well Structured Blog Post or eBook

Neil Patel does some myth busting regarding relationship between SEO and content marketing

SEO and content marketing are the same.


That, essentially, you can use both the terms interchangeably.


That if you do one, then you don’t need the other.




Not always.

Above quote is from his 4-point SEO checklist for content marketing. There is quite a lot of good content in his article so you ought to go and read it in full. But I will lift up his four main points here regardless.

  • Context
  • Keyword volume and competition
  • Content format and content frequency
  • SEO audit for content spring cleaning and technical SEO

Let’s continue with Mr. Patel. A brief look at different statistics that he thinks every content marketer should know.

  • 42% of B2B marketers say they’re effective at content marketing.
  • 60% of marketers create at least one piece of content each day.
  • Year-over-year growth in unique site traffic is 7.8x higher for content marketing leaders compared to followers (19.7% vs 2.5%).
  • 57% of marketers reported custom content was their top  marketing priority for 2014.
  •  Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.
  • 93% of B2B marketers use content marketing.
  • 78% of CMOs believe custom content is the future of marketing.
  • Conversion rates are nearly 6x higher for content marketing adopters than non-adopters (2.9% vs 0.5%).
  • 39% of marketing budget is spent on content marketing by the most effective B2B marketers.
  • 48% of smaller organizations have a documented content strategy, compared to only 41% of larger organizations.
  • 58% of marketers said “original written content” is the most important type of content, outdoing visuals and videos.
  • 60% of the most effective B2C marketers have a documented content strategy.
  • B2B marketers use an average of 13 content marketing tactics.
  • 70% of B2B marketers rate in-person events as effective. (Source: TopRankBlog)
  • 74% of people suffer from glossophobia (fear of public speaking).
  • B2B marketers with a documented strategy are more likely to consider themselves effective.
  • 73% of organizations have someone in place to oversee their content strategy.
  • 86% of highly effective organizations have someone in charge of content strategy.
  • 72% of marketers think that branded content is more effective than magazine advertisements.
  • 69% of marketers say content is superior to direct mail and PR.
  • Almost 60% of marketers reuse content two to five times. They generate “snackable” content based on assets.
  • 64% of B2B marketers outsource writing.
  • 50% of respondents expressed a desire to be able to measure how much real attention people are paying to their content.
  • 72% of marketers are producing significantly more content than they did a year ago.
  • 82% of marketers who blog see positive ROI from their inbound marketing.
  • The most common content marketing delivery mechanism is social media, used by 87% of marketers.
  • 76% of B2B marketers blog, and 73% publish case studies.
  • About 49% of marketers are learning to drive content to align with the buyer’s journey.
  • Up to 81% of marketers plan to increase their use of original written content.
  • Last year, infographic usage grew from 9% to 52%.
  • The demand for infographics has increased 800% in the past year.
  • 91% of B2B marketers use LinkedIn to distribute content.
  • 73% of B2B marketers use YouTube to distribute content.
  • LinkedIn usage jumped 20% this year among B2C marketers.
  • 28% of marketers want to learn more about the art of podcasting.
  • Content reading on mobile devices increased over 10% in 2014.
  • Content production is the biggest challenge for 44% of marketers.
  • Gamification is the least common content marketing tactic, with only 10% of marketers using it.

The final piece to this post comes from John Chow’s blog. In the article, author Rizvan Ullah presents couple content marketing tweaks that promise a big return on invested time.

  • Tweak Your Headlines
  • Facebook Connect
  • Engage Visitors With?
  • Share Content 3+

I wouldn’t say that those actually are tweaks. Writing good headlines is important always for example and so is actively trying to engage users as well.

Engaging users and sharing content to social media several times over longer periods of time and Facebook connect are good points, though.

What is the most important blog post / article you read this week?

Business Plan For a Blog

business plan for a blogI haven’t ever written a business plan for a blog before. But for a while now I have been giving some thought to a blog idea I have. One that I would start with the clear purpose of earning money with it. But also with such a topic that I would find it interesting to write for it over extended periods of time.

In addition, documenting my progress would make interesting content for this blog I think. Something others having similar ideas might find useful in their own endeavors.

I was not planning to write anything down just yet but then I was directed to this blog post about new niche site project. And it clicked so well with what I have been thinking about that I just have to write this down today.

I haven’t gone to such lengths just as the author of the linked article (yet) but they are good pointers for me to look into.

Let this post be the first version of my business plan, I trust that I need to return to this in the future.


The niche I have been thinking about is pretty common all around the world. It is not just a one-off purchase and it is readily available for example in Amazon, which I intend to be the main source of revenues. At least in the beginning.

Competition in the blogosphere in the niche is mainly hobbyist sites but even those have pretty high traffic levels. In the high 6-figures per month. And some even go over to the 7-figure territory. That being said, my site would not be directed to the hardcore hobbyist but more to a general public. And in addition I planning to aim for a sub-niche to narrow it down even more.


For a startup phase, I am planning to post a lot of product-specific posts. There is a finite number of such pages per year, but in the beginning, it would make it easy to add 1-2 posts per day in order to have a steady flow of new posts.

According to my preliminary keyword research, it would be pretty convenient to add a decent quantity of long tail listicles. Which I intend to make a regular feature on the site. The bulk of the content I intend to build around weekly regulars to make it easier to see what I need to write about each week.

Niche lends itself well to visuality and it is possible to find interesting things to post from Flickr and Pinterest. That ought to help with social shares as well.

And final major content type would be buyers guides for people not “in” the niche but who would like to purchase something to a person who is.


How I see it now, I should be able to rank with moderate effort for the searches in the sub-niche and that should bring in the bulk of the traffic.

In addition to that, I am planning for an active Facebook page to drive traffic as well. How I see it now it probably makes sense to concentrate only on Facebook and Pinterest and leave for example Twitter out from the scope.


One major part that I see were current established players are missing out is email marketing. And that is where I intend to shave out commissions as well as to bring in returning traffic. I am planning on emailing subscribers daily and how I see it at the moment there is content worth telling about each day.


Biggest income source would be Amazon commissions. But besides Amazon, there are also some related affiliate programs. These are not as big as Amazon but they wouldn’t directly compete with it either. And thus could be additional sources of income. Some of these are with recurring payments. I also need to study if it would make sense to include links to other sites selling same products as Amazon to give people option of comparing prices.


The biggest risk is personal time management risk. One of the reasons I haven’t started on this yet has been my fear of overextending myself between this current on and the new blog. As I still have a day job I am not able to dedicate full days to either of these. If (when) I start building this new blog that would have to be my top priority. At least in the beginning.

I also run the risk that I misjudge the generals public’s interest in the type of content I have been thinking about. But it is really hard to see beforehand. Searches are there, though.


The market itself is multi-billion dollar market annually. And current players draw in hundreds of thousands of visitors monthly. Products in the niche are such that most buyers buy more than one and over extended periods of time. Fast napkin calculation tells me that with CTR of 1% I would need roughly 650 000 visits monthly to earn 10 000$ per month.

Final Words

Here is the first version of my first ever business plan for a blog. It feels good to have written something down. A lot easier to start refining things when there is something to build on.

I think the potential is there and risks are manageable. Now, what is left is execution.

What did I miss, where did I go wrong? Let me know in the comments!

How to embed a tweet on a WordPress post?

When you want to embed a tweet on a WordPress post you have a couple of options on how to do it. All of them super simple to do.

The Simple Way

Simplest option is to just paste URL for a tweet to the post and WordPress is smart enough to show the tweet in the post and not the URL.

You can find the URL for the tweet from the menu that can be accessed via three dots below the tweet in question.

How to embed a tweet on a WordPress post?

I thought that I would need to install a plugin to achieve this and was thus pleasantly surprised that it was possible to do this out of the box.

Alternatively, you can choose from the menu “Embed Tweet” which gives you a piece of code you then paste into the blog post. End result is exactly the same


<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en" style="text-align: right;">I am struggling with these in my <a href="">#Headlines</a> <a href=""></a></p>
<p style="text-align: right;">— pkdigibiz (@pkdigib) <a href="">November 23, 2016</a></p>
<script async src="//" charset="utf-8"></script>

(Slightly) More Advanced Way

The problem, if you want to call it that, with previous approaches is that they don’t offer much control to the way tweet is presented.

If that control is needed you can install the official Twitter plugin. With that installed you can insert tweets with a shortcode. The code below, for example, shows the same tweet as above but aligned to the right.

[ tweet id="801510558390484995" align="right"]

Do note that I had to insert an extra space before the shortcode to not render it in the same way as the tweet to the right here.The full list of parameters can be found from the Twitter

The full list of parameters can be found from the Twitter documentation.

10 steps to create amazing content for your blog

I have to admit that my approach to writing blog posts is nowhere near as structured as what is instructed in the infographic below, courtesy of

But I guess that is one reason why it is so important to share it here as well.

As a reminder.

A lot easier to find from my own site compared to going to someone else’s blog and searching from there.

How structured is your approach to blog posts? Please let me know in the comments.

The Epic Content Cycle Infographic

The Epic Content Cycle Infographic from


1 2 3