5 Questions To Zac Johnson

zac johnsonI am hoping to start a series of mini interviews with this post. Posts will be titled simply “5 Questions To X” to keep everything nice and compact. For this inaugural post, I was able to get answers from one of the originators in the online business, Zac Johnson, the man behind sites such as ZacJohson.com and Blogging.org.

In your opinion, what is the most important skill to have if one starts as a blogger and / or affiliate marketer in 2017?

Patience and Dedication — First of all, there are over a billion sites on the internet today. While it might be easy to get started with a blog or making money with affiliate marketing, you also need to realize you are against the world at the same time. It’s not easy to find success and it’s definitely going to take a lof of time to stand out from the crowd. If you aren’t fully dedicated to this, you will never make it. For every success story you see and hear of, there are hundreds of failures behind it you never hear of.

What is the Next Big Thing in Online Business in 2017 and why?

Mobile and demographic targeting are going to continue to be the big money makers. Mobile because it’s just simply taking over the world by storm and more people are using it to access the internet than ever before. Data/demographic targeting are just as important, as there is no need to spend money on advertising to ‘general audiences’ anymore. If you know your audience and can track them through email/cookies/retargeting, you can scale to no end.

How important to your business are non-search engine traffic sources such as Twitter or Pinterest?

I love Twitter for engagement and branding. It’s an excellent way to connect with others, put your marketing on autopilot and also scale in your following in the process. Pinterest is also great for a lot of people, but I’ve never done anything with it.

Is money still in the list?

Always, without a list, you are just killing yourself. 70% of new audiences that come to your site are going to leave and never come back. An email list is the best way to keep them for years to come. Popup windows and welcome mats are working best these days. After some tweaking and split testing, there is no reason why you shouldn’t be able to convert 5-10% of your cold audience into email subscribers.

Your biggest plunder over the years?

I’ve been doing this for 20 years now, so I would have to say the one consistency has been affiliate marketing. It’s where I got my start and how I was able to leverage my skills into the “Zac Johnson” brand it’s become today. When I first started making money online there were only a handful of affiliate programs on the internet. Now there are thousands.

Thank you for your time! Do you have some final words to my readers?

If you want to find success online, niche down as much as possible and focus more on your content promotion than anything else. I cover all of this in my guide at blogging.org.


I am very grateful to Zac for him to take the time to answer my questions. Feedback, additional questions, and comments are most welcome!


  • This is really helpful.

    “The money is in the list” is still relevant up to this day.

    I have to say that Sumome is one of the game changer in the business right now.

    They have a free version which is quite valuable in my opinion. It enables me to get email subscribers especially with the popups which they offer.

    Thank you, Zack Johnson. I learned a lot and your website is very helpful too.

    Kind regards,

    • I need to add Sumome as well, it is on my todo list but I haven’t gotten around to implementing it yet.

      Thanks for the comment!

  • Patience and dedication. This is the part nobody wants to hear, especially when they’re starting out. It’s nice to hear that from a 20-year vet. It’s also neat to hear about Zac’s thoughts on list-building and the percentages he offers.

    I love what you’re doing with this format. Well done – great article! I look forward to more.

    All the best,


    • Thanks for the comment. I was a bit surprised that Zac agreed so easily for this. I feel I need to put a little bit more of an effort for future editions though. Networking, networking..

  • I’ve read the whole interview, the questions were exactly on point and what many others were probably wondering about. I’m using the Divi theme and it has a plugin named Bloom which is an optin email plugin, I started using it only recently and still learning how to optimize it better to attract more people to give up their emails.
    Also, perhaps the most important thing in the interview above is the “expectations” many beginner affiliate marketers have, because of wrong advertisement about affiliate marketting, me included.
    I started thinking in a period of couple of months to 3 months, I’ll be making consistant income. But it turned out, that months are actually years, and I have to be patient about it.
    Doesn’t matter what you’re promoting, if you don’t deliver good, usefull content, you won’t succeed. So to every affiliate marketer out there, if you’re in it only for the money, you won’t be able to “deliver” to your audience, and you won’t have one.

    • True. Persistence is really important. I personally have had multiple half-assed starts to earn my ‘online riches’. Only to quit after a short while due not getting results fast enough. And mainly due to not having clear enough plan and too high expectations.