5 Questions To Michael Wilding

Michael Wilding

I am happy. This second interview in my Five Questions to X series means that I can actually call it a series!

Michael Wilding took a roundabout route to online marketing via acting, shoe design and professional betting. He is also the author of Business Ignition book and monthly report.

In your opinion, what is the most important skill to have if one starts as a blogger and / or affiliate marketer in 2017?

The most important thing is to write every single day. Blogging is all about content, that means you need to be writing a lot of content regularly. Getting into the discipline of writing every single day is very important.

What is the Next Big Thing in Online Business in 2017 and why?

I don’t think there is such a thing as the next big thing in online business. It will be what it has always been about, communication and storytelling. The most effective form of communication is still email, and will be for a while. Having an email list and newsletter is, in my opinion, the most important part of an online business.

How important to your business are non-search engine traffic sources such as Twitter or Pinterest?

Historically I haven’t used them as a primary source of traffic, however I know others who have. So for me they aren’t a huge part, but are growing with a focus on sharing content.

Is money still in the list?

Yup. And will be for a long time to come, there is no better way to get to know your audience and get them to know you.

Your biggest plunder (or blunder*) over the years?

My biggest blunder was spending a lot of time and money developing a piece of software that, while very effective, was far too complicated for most people to use. The learning curve was too extreme.

Thank you for your time! Do you have some final words to my readers?

Running an online business doesn’t have to be complicated. You need nothing except an email list and be disciplined to send emails every day. Everything else can be added in later. Keep it as simple as possible.

* I made a typo in the original questions to Zac, I wrote plunder when I actually meant blunder. In the future I let interviewees choose which version they wish to answer.

5 Questions To Zac Johnson

zac johnsonI am hoping to start a series of mini interviews with this post. Posts will be titled simply “5 Questions To X” to keep everything nice and compact. For this inaugural post, I was able to get answers from one of the originators in the online business, Zac Johnson, the man behind sites such as ZacJohson.com and Blogging.org.

In your opinion, what is the most important skill to have if one starts as a blogger and / or affiliate marketer in 2017?

Patience and Dedication — First of all, there are over a billion sites on the internet today. While it might be easy to get started with a blog or making money with affiliate marketing, you also need to realize you are against the world at the same time. It’s not easy to find success and it’s definitely going to take a lof of time to stand out from the crowd. If you aren’t fully dedicated to this, you will never make it. For every success story you see and hear of, there are hundreds of failures behind it you never hear of.

What is the Next Big Thing in Online Business in 2017 and why?

Mobile and demographic targeting are going to continue to be the big money makers. Mobile because it’s just simply taking over the world by storm and more people are using it to access the internet than ever before. Data/demographic targeting are just as important, as there is no need to spend money on advertising to ‘general audiences’ anymore. If you know your audience and can track them through email/cookies/retargeting, you can scale to no end.

How important to your business are non-search engine traffic sources such as Twitter or Pinterest?

I love Twitter for engagement and branding. It’s an excellent way to connect with others, put your marketing on autopilot and also scale in your following in the process. Pinterest is also great for a lot of people, but I’ve never done anything with it.

Is money still in the list?

Always, without a list, you are just killing yourself. 70% of new audiences that come to your site are going to leave and never come back. An email list is the best way to keep them for years to come. Popup windows and welcome mats are working best these days. After some tweaking and split testing, there is no reason why you shouldn’t be able to convert 5-10% of your cold audience into email subscribers.

Your biggest plunder over the years?

I’ve been doing this for 20 years now, so I would have to say the one consistency has been affiliate marketing. It’s where I got my start and how I was able to leverage my skills into the “Zac Johnson” brand it’s become today. When I first started making money online there were only a handful of affiliate programs on the internet. Now there are thousands.

Thank you for your time! Do you have some final words to my readers?

If you want to find success online, niche down as much as possible and focus more on your content promotion than anything else. I cover all of this in my guide at blogging.org.

 

I am very grateful to Zac for him to take the time to answer my questions. Feedback, additional questions, and comments are most welcome!