I have always known that you should do split tests. But knowing and actually doing are two different things.
I am trying to learn list building alongside blogging and that is why the subject came up. But at the moment my traffic levels are so low that building the list just from my blog visitors (signup form is in the sidebar by the way) would be too slow. For that reason, I am also driving traffic with solo ads.
It is clear that traffic quality from solo ads is lower compared to organic visitors to my site via search engines and so on. But at the moment solo ads have a clear convenience advantage as I am able to get x amount of clicks for a predetermined price.
This makes it easy to test my squeeze page. I just got started with this and over the weekend did a really simple test of just switching the order of image and form. Variant A had form fields on right and variant B had the form on the left side of the page.
As I am just learning this stuff I had to try to be too advanced at first. I tried creating experiments in Google Analytics but for some reason, it broke my GetResponse form code. And the page didn’t load completely or not at all.
Luckily I realized quite soon that it is possible to do split tests directly in form editor in GetResponse. After that, it was smooth sailing.
I do need to figure out what it was that was wrong in the Google Analytics, though. I have a feeling that it is a good skill to have for the future as well.
What were the results you ask? No less than 44% difference between the forms. Okay, it was only around 300 clicks so statistical validity might be a bit sketchy but that will have to do for now.
The difference between only using variant A and only using variant B would’ve been almost 40 clicks or over 150% in favor of variant B.
Shoemoney blog has also a good example of how a really small change can make a big difference to the results. Just by making a small change to the add-to-cart button conversions were increased by almost 80%
Humans are strange. But I think this stuff can get addictive.
What are your experiences with split testing? How and what do you test? Please let me know in the comments.